Hello Gecko Grove Fans,
This is Barbara’s daughter here with a special post about the story behind the loved Gecko Grove label. Mum always says that a lot of people comment on the Gecko Grove logo so I decided that after it’s initial creation over two years ago, it was about time we shared the story behind it.
When Barbara first started thinking about Gecko Grove, she decided early on that she would need a beautiful label. Something simple yet something sophisticated. Something eye-catching but also not too complicated. So she recruited my help.
The meaning behind the name
To understand the story of the label you first have to understand the name. The name Gecko Grove Fine Foods is in three parts:
- Gecko – the gaming-nickname from my brother and also a critter that is a frequent visitor at our place
- Grove – after our little grove of trees behind the house and a place of lots of family gatherings
- And Fine Foods – for a touch of gourmet to the brand.
The gecko and the grove
Mum’s favourite type of Gecko is the Ring tailed gecko, which is a little gecko from north east Queensland that is defined by its striped body and like spiral like tail.
The Ring Tailed Gecko – Images are from the internet – not my own
So we had our favourite gecko – and from there we needed to incorporate the grove.
The grove at Mum’s house in the Lockyer Valley
The design process
At first I wondered whether I should include the little gecko in the grove but I thought he might get lost in the trees. We had also decided that it needed to be black and white so the labels could be easily printed at home, without chewing through lots of ink.
So then I was looking at some photos of the little gecko and his distinct stripes on his torso and tail, I decided that the gecko wouldn’t be inside the grove – instead the grove would be inside the gecko!
Here’s some of the creative process behind the image.
The grove image – a silhouette was a great way to capture the grove in black and white
The evolution of the gecko
Now, excuse the technical talk – but I pulled it together by using ‘Clipping Mask’ in Photoshop – which essentially takes the grove silhouette image above and clips it inside the shape of the Gecko.
The final product!
The final design!
The gecko symbol is now central to all the bottles Gecko Grove produces and has also featured all other marketing material like the banner and the flyer.